Tuesday, September 1, 2015

4 Content Writing Mistakes Small Businesses Make


Marketing is something I am very passionate about. This article enables one to see where some of their largest communication mistakes lie. Communication is a key to a successful business, whether it is large or small. In this blog, it depicts the important and key information that one should be aware of and or steer away from when communicating to their audience.

The four main points that this article noted as the mistakes to avoid are: “1. Never use Clichés or Metaphors, […], 2. Cut Out Verb Phrases, […], 3. Needlessly Complicated Words, […], and 4. Words with Private Meaning (Patanker).  

As a small startup company your audience should feel as though they are receiving relevant information. This means that the ability to be precise and concise is of the upmost importance. You want to feed your audience enough information to keep them entertained but not too much that it will be overwhelming or confusing. Finding the happy medium between the two is where successful communication lies.

           

Citation:

Patanker, Vinay. "4 Content Writing Mistakes Small Businesses Make." Small Business Trends. Small    Business Trends, 27 Aug. 2015. Web. 01 Sept. 2015.  

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